SRAM & MRAM, a global conglomerate with footprints along information technology, digital media and entertainment, financial structuring, mining, aviation, embedded systems, RFID and a wide variety of business verticals today announced the launch of a close ended fund “JUPITER XII” for USD 120 Mn.

The purpose of the fund would be to create avenues in the high demand Video on demand, Content streaming, Hyper-targeted content and advertising verticals of the media and advertising industry. These are just a few of the developments that will transform the media and entertainment industry this year, according to Dr. Hiranandani, Chairman, SRAM & MRAM Resources Limited.

Dr.Hiranandani also reiterated that the biggest challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all content, advertising, and brands. Fortunately, customers will likely continue to generate more and more data about their preferences, relationships, habits, locations, etc. There’s a big market opportunity for companies to use this data to hyper-target their television, films, print and visual media content and advertising and optimize the customer experience based on the analytics provided by data mining companies.

According to Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM, SRAM & MRAM will be focusing hugely on the development of content based on the analysed hyper-target audience.  The company will focus on films, television, webseries and a variety of softwares that will target specific audiences across targeted market space. Ms.Yamini Shrishti Swami would be heading the division that will handle content and software creation.   According to Director, Media Operations, SRAM & MRAM Ms.Renuka Pullat, Content discovery is another market opportunity for media and entertainment companies. Success may lie in developing an intimate understanding of the consumers’ media companies are trying to reach—including by tapping social media, which has become the number one way people learn about new TV shows.  From a technology perspective, key areas to watch this year include 4K video, Autonomous vehicles, 5G wireless etc.