Noida, April 30, 2025: The International Chamber of Media and Entertainment Industry (ICMEI), in collaboration with the Embassy of Ecuador in India, formally inaugurated the Indo Ecuador Film and Cultural Forum at Marwah Studios, Noida Film City. This initiative aims to deepen cultural, artistic, and people-to-people ties between the Republic of Ecuador and the Republic of India through films, media, and performing arts.

The launch ceremony was graced by H.E. Fernando Bucheli, Ambassador of Ecuador to India, who officially released the poster of the Forum at the international headquarters of ICMEI. Addressing the audience, Ambassador Bucheli stated, “This forum will play a significant role in enhancing understanding, friendship, and cooperation between the people of Ecuador and India. We look forward to a vibrant exchange of art, culture, and cinematic creativity.”

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, welcomed the initiative with great enthusiasm. He shared, “We are proud to initiate this bilateral cultural platform that aligns with our mission of ‘Art and Culture for World Peace’. The Indo Ecuador Film and Cultural Forum will serve as a creative bridge between our two beautiful nations, encouraging joint film productions, cultural festivals, educational collaborations, and mutual visits of artists, students, and media professionals.”

As part of the ceremony, Dr. Marwah presented the Patronship of the Forum to Ambassador Fernando Bucheli, symbolizing the embassy’s support and leadership in nurturing this cultural alliance. In return, the Ambassador officially nominated Dr. Sandeep Marwah as the Chair of the Indo Ecuador Film and Cultural Forum, recognizing his consistent global efforts in promoting international cultural diplomacy.

In a warm gesture of goodwill, Dr. Marwah also presented a specially curated painting from the AAFT School of Animation to the Ambassador. The event concluded with a guided visit to the state-of-the-art facilities at Marwah Studios, including its training centers, studios, and film production units—an experience that was thoroughly appreciated by the Ambassador and his accompanying delegation.

The Indo Ecuador Film and Cultural Forum is yet another milestone in ICMEI’s journey of fostering international harmony through the creative arts, and it joins the growing family of more than 100 international forums established by the chamber across continents.

New Indo Ecuador Film And Cultural Forum Launched To Strengthen Bilateral Relations

Rising star Isha Sood is turning heads with her powerful performance in the newly released Punjabi film “Chaar Koot Hanera,” which is now available for streaming on Ott KableOne. Directed by the talented Balveer Singh Shergill , this film dives deep into heavy themes like murder, suspense, and psychological drama. As the film gains recognition in international markets, Chaar Koot Hanera marks a significant achievement for Punjabi cinema.

“This project has been one of the most fulfilling experiences for me, thanks to the amazing teamwork and camaraderie,” Isha shares, praising the director and crew for their hard work and professionalism. She urges viewers to approach the film with caution: “This film deals with sensitive topics. I’d advise pregnant women, children, or anyone who prefers lighter content to watch it carefully. It’s intense, raw, and very real.”

Isha has also wrapped up another thrilling familiar project called “Lovely Ki Love Story,” directed by Navdeep Moud Gill. This gripping tale is sure to keep audiences on the edge of their seats and highlights her dedication to meaningful and impactful storytelling. On the flip side, her role in “Lado Baisa” adds a cultural flair to her portfolio. Set against the colorful backdrop of Rajasthan, this film honors Indian traditions and sabhyachar, causes that are very dear to Isha.

“I love showcasing culture in this era. That’s where my true passion lies.”

Looking back on her time during filming, she fondly remembers just one challenge – the spiciness of the local cuisine: “I’m not a fan of spicy food at all, and Rajasthan is known for that! But aside from that, it was an amazing experience.”

While Isha has been involved in numerous projects, she feels a stronger connection to stories that are deeply intertwined with tradition and heritage. “Out-of-the-box stories are fine, but I truly enjoy projects that highlight sabhyachar and depth.”

When asked about her guiding philosophy, Isha shares a heartfelt life motto: “Zindagi kuch is tarah arz hai, kuch qarz hai, kuch farz.” This beautifully reflects her down-to-earth and spiritual outlook on life.

Isha Sood also shared her first journey about film industry launch is done in movie Ardab Mutiyara by Rakesh Dhawan .Her admire, guider and idol from whom  she learnt many things is only Rakesh Dhawan .

Isha Sood inspired by Priyanka chopra and Rishi Kapoor. Isha Is also love to do Social work .She learnt acting from Naresh Panchal ji .Isha is very spiritual as well she also counselling as life coach

Isha also expressed her deep gratitude to NK Moosvi (PR Promoter ), who she lovingly regards as family. “When I first came to Mumbai, he was there for me like no one else and he is literally one of the best PR that I know”

With a series of powerful roles and a grounded view on her craft and life, Isha Sood is definitely a name to watch in Indian cinema.

Isha Sood Shines In ‘Chaar Koot Hanera’: A Realistic Biopic Making Waves In Punjabi Cinema

Samayera Khan is absolutely over the moon, and it’s easy to see why. The talented actress has snagged a role in Ramsay House Productions’ newest horror series, which has been creating quite a buzz since its debut on March 23rd. In a candid conversation, Samayera shares her thoughts on working with the team, her character, and what attracted her to this project.

“I’m really excited to be involved in this show,” Samayera expresses. “The crew is so friendly, and Asghar Ali stands out as a genuinely humble and kind person. He’s a true gentleman, and collaborating with him is a joy.”

In the series, Samayera takes on a villainous role, but she’s eager to point out that her character will experience significant development throughout the plot. “I can’t wait to dive into the different aspects of my character,” she shares. “It’s a tough role, but I’m loving every moment of it.”

A major highlight for Samayera has been her collaboration with Ramsay House Productions, a well-respected name in the horror industry. “I’ve always dreamed of being part of a horror show, and Ramsay House Productions is the ideal place for me,” she confesses. “I’m a big fan of their work, and it feels like a dream come true to be involved with them.”

Samayera’s enthusiasm is evident as she discusses the audience’s response to the show. “People are really enjoying it, and that’s incredibly rewarding,” she smiles. “I’m also excited to be capturing significant footage, which is a fantastic opportunity for me as an actress.”

The show, which premiered on March 23rd, features a stellar cast, including Ali Asgar, Hemant Pandey, Amita Nangia, Shiva Rindani, Kamlesh Sawant, and Zahid. With Deepak Tulsi Ramsay directing and a skilled team of producers, writers, and crew, this series is definitely a must-see for horror enthusiasts.

Reflecting on her journey so far, Samayera feels a deep sense of gratitude and anticipation for what lies ahead. “This show has truly transformed my career, and I’m so thankful to be a part of it,” she says.

“A Dream Come True”: Samayera Khan On Her Experience Working With Ramsay House Productions