We live in a world where diseases caused by Bacteria and Viruses are found quite often. And COVID 19 is just one among many such viruses which has become a global health concern today. It has profoundly impacting human capital and businesses, including lives, learning, essential well-being, and future productivity. But the sectors which have incurred massive losses during these difficult times are cinema theatres.

The last few years have seen a digital shift of audience to OTT platforms. To ward off this competition and to woo the audience back to their properties, most Cinema owners had made significant all-round investments to enhance the cinema viewing experience.They included significant big-ticket investments in cinema interiors, screens, acoustics, projections, etc.

Cinema exhibition industry remains one of the few industries, yet to get a nod to function, and hence most cinema owners are under tremendous pressure. This is where Kerala-Based Aries Group has partnered with technology fostering firm, Allabout Innovations to launch cinema specific Corona protection system, that can protect us from all kinds of bacteria and viruses.

Dr. Sohan Roy, the Founder, and CEO of Aries Group of Companies, Aries Vismayas Max Studio, and Aries Plex, stated that this innovation will definitely prove to be a cost-effective solution for theatre owners to save their business. With this technology in place, we are sure to bring back the cinema industry right back on track, providing our viewers with a safe environment to enjoy cinema the way they used to.

AI has manufactured, made in India, WOLF brand Ozone generators, as well as Ion thrusters, which will sanitize thoroughly the areas where it operates. While the Ozone generators are meant for enclosures like studios and rooms, the AirMask ion thrusters come as a perfect solution for big cinema halls.

Speaking about the ion thrusters, which is named AirMask, Sujesh Sugunan, CEO of Kochi Based All About Innovations, said, “it can discharge up to 25 million negative ions per cm3, which will bind with the positive ions of COVID 19 and any other harmful viruses present in the air and neutralize it. Wolf Air Mask, when placed in a theatre, will ensure that the air inside the hall is neutralized by killing the harmful bacteria and viruses within fractions of a second. ,”

In India, there are only around 2,400 multiplex screens and approximately 6,700 single-screen theatres for 2,000 odd movies that release every year in our country. This year it was predicted that the Indian cinema industry will grow at a 6{61307dbfb632870ba326f6322853bd3ffea5b163e9c789324eea2723926c15c1} CAGR between 2017 and 2020, reaching USD 1.9bn to USD 2.0 bn. But unfortunately, due to COVID, the theatres have suffered extreme losses, taking the cinema industry to an all-time low. Theatres have now been shut for more than 6 months, making the survival of the owners extremely difficult. Movie releases have been halted, and no proper plan is still in place to restart the functioning of cinema halls again. Shutting down theatres for an extended period will cause damage to the costly equipment installed, leading to further financial losses to the owners. Finding investments during such critical times has also become a cause of concern for many Single screen owners as well.

Aries Group shall take up the marketing of this revolutionary product in the cinema industry. Air Mask is specially designed to be placed inside a cinema hall, where a lot of aspects like consideration to lighting, acoustics, and noise have to be taken care of. 1000 nos of the equipment shall be launched in the first phase of its launch in the market. Allabout Innovations is a social design and innovation firm and consists of engineers, doctors, scientists, and social entrepreneurs.

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